When you're starting your own business there's a lot to think about. From feeding your family to making sure you have everything you need to function day-to-day, it's easy for legal details to fall by the wayside. One thing you can't forget is however, is establishing and protecting your brand. The best way to get off on the right foot? Register a trademark. Trademarking key identifiers of your brand and the products you sell - from your fresh new logo to your killer catchphrase - doesn't just set you apart from the competition, it also gives you a power weapon against lazy copycats looking to capitalize off your hard work.